A Magical mix of natural flavors with 40% Xylitol and Calendula! This Jack n' Jill Kids Toothpaste makes tooth brushing fun for kids. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. Made in Australia, Certified Cruelty-free, Vegan, Gluten-free, Fluoride Free, SLS Free.